DNPA Code of Ethics
- Accuracy and Fairness
Digital news publishers are expected to report news with accuracy, fairness, and impartiality. They should diligently verify facts and sources, and ensure their reporting provides context and balance.
- Integrity and Independence
Digital news publishers are obligated to uphold editorial independence and integrity, free from undue influence or bias. They should disclose any conflicts of interest that could potentially affect their reporting and abstain from activities that could compromise their credibility.
- Transparency
Digital news publishers should be transparent about their ownership, funding sources, and any affiliations that could potentially influence their content. They should clearly label sponsored content and distinguish it from editorial content.
- Respect for Privacy and Dignity
Digital news publishers should respect the privacy and dignity of individuals featured in their reporting. They should seek consent before using personal information or images and exercise sensitivity when covering sensitive topics.
- Accountability
Digital news publishers should be accountable to their readers and the public for the accuracy, fairness, and quality of their reporting. They should promptly correct errors, address complaints, and provide avenues for feedback and redressal.
- Diversity and Inclusion
Digital news publishers should strive to reflect the diversity of voices and perspectives in their reporting and editorial decision-making. They should promote inclusivity and avoid stereotypes or discrimination based on race, gender, religion, ethnicity, sexual orientation, or other characteristics.
- Ethical Business Practices
Digital news publishers should conduct their business with integrity and honesty, adhering to ethical standards in advertising, revenue generation, and other commercial activities. They should disclose any sponsored content, advertising relationships, or paid promotions to their audience.
- Protection of Children and Vulnerable Groups
Digital news publishers should take special care to protect the welfare of children and vulnerable groups in their reporting. They should avoid exploitation, sensationalism, or harm when covering issues involving minors or marginalized communities.
- Social Responsibility
Digital news publishers should recognize their role in promoting civic engagement, democracy, and social responsibility. They should contribute to informed public discourse, support press freedom, and advocate for the public interest.
- Continuous Improvement
Digital news publishers should strive for continuous improvement in their journalistic practices, ethical standards, and professional development. They should engage in dialogue with peers, industry stakeholders, and the public to foster accountability and trust in digital journalism.